Magazine Description: Indian Management strives to be a monthly management journal of high Quality targeted at middle and senior managers. It aims to be a credible source of insight, information and inspiration for management professionals. Through in-depth features, articles, live cases and caselets, research analysis, reports, reviews etc., based mainly on Indian experiences, Indian Management endeavors to consistently deliver to its readers a Journal that explores and imbibes the available knowledge and best practices pertaining to all aspects of management.
The December issue of Indian Management focuses on how COVID-19 is reshaping buying behavior of Consumer 2.0. Ambi Parameswaran, an independent brand coach, best-selling author, and founder, brand-building.com illustrates how COVID-19 has effected a clear shift in consumer behaviour, but also asks a pertinent question: “will it stay for long?” Sridhar Samu, Senior Associate Professor, Great Lakes Institute of Management and Anubhav Mishra, Associate Professor, Jaipuria Institute of Management write that though COVID-19 has invariably shaped a new buying paradigm, businesses have umpteen ways to leverage it. R Sumitra, Chief Manager and Faculty, Baroda Apex Academy opines that companies need to periodically reassess the business environment and explore ways to rebuild consumer confidence, especially during difficult times.
Every year the Central Government or the State Governments introduce various schemes and initiatives for welfare, growth and development of various sections of the society which are both important for the UPSC Prelims as well as the Mains Examination. On analyzing previous year Prelims Question Papers we identify that every year one or two questions have been asked from this section.
The questions in the exam are majorly focused on the areas such as the Purpose of the scheme, Objective/Aim, Targets of the schemes, Target groups of the schemes and the Features of the Scheme. To help the students to answers these questions and to help identify which schemes are relevant for the Examination the jagran josh brings out the Target PT Yearly Compilation of Programmes and Policies. This compilation consists of programmes and policies launched by the Government under various Ministries for the past one and a half years that are relevant for the examination.
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